Nonprofits: Building Relationships with Custom Books
Published by Jen on 24 Dec 2008
By Cameron Marschall
Ink & Paper Group is proud to announce its new custom book program, Partnership Books. The program is designed to use the power and authenticity of the book to help nonprofits advance their mission. Ink & Paper Group provides the entire production package, from initial concept, editing, and cover & interior design, providing one-to-one interaction with the client, even offering to interface between client and printer. We work closely with the client, to ensure the finished book mirrors in look and feel the values and core beliefs of the nonprofit client. Ink & Paper Group takes its knowledge and experience producing commercial books and applies it to the custom book program—building a book the organization will proudly use and sell for years to come.
How can a nonprofit use their book to further their mission? A book that reflects the nonprofit’s mission serves as the organization’s ambassador 365 days a year, 7 days a week, 24 hours a day. It allows potential donors the opportunity and pleasure to read about the organization’s history, mission, and core values through thought-provoking stories, attention-grabbing statistics, and vivid color photos that bring the nonprofit and its cause to life.
With reduced levels of funding expected in 2009, donors are thinking even more carefully about which charities and nonprofits to give their time and money to. Chances are very good that the prospective donor will favor the nonprofit that better demonstrates their mission and the community outreach / services they provide.
Two facts, when taken together, point to the cost effectiveness of a custom book:
- Compared to costly organized events and commercial radio or television advertising that serve only the short term, a custom book is both affordable and effective for long-term public awareness efforts.
- Due to the recession, donations will be even harder to obtain next year. Contributors want to feel emotionally involved in the organization they give their money to.
Combine the long-term return on investment of a custom book with the beauty and personal attachment a well-made book provides, and the decision to add the custom book to a nonprofit’s toolkit becomes a wise, well-targeted move.
How can a nonprofit use a custom book to grow an organization?
- A debut book is a great way to attract and win media interviews
- Using public radio and television as a model, a well-made custom book can be positioned as an enticing fundraising tool
- When members of a nonprofit present at area conferences and seminars, “back-of-the-room sales” can garner needed revenue and attract new members
- A well-made custom book that mirrors the nonprofit’s mission and core values is a powerful giveaway gift to major donors
- If the custom book attracts widespread attention and recognition, the nonprofit can decide to repackage it as a trade book for sale to the public nationally and worldwide
Is a book a static object with gradually outdated information? Not today! Updates can be created as downloadable e-books on a nonprofit’s web site. Or, with the use of digital print technology and on-demand production, minor alterations to the text can be made as necessary—easily and inexpensively—allowing each book to be printed with up-to-the-minute information. The client’s book need never be out of date.
Please visit our web site for more information, including the 8 points below:
- Increase Donations
- Champion Your Vision
- Reward Core Donors
- Celebrate the History, People & Stories
- Differentiate Your Programs
- Attract New, Motivated Volunteers & Staff
- Be Recognized as a Leader in Your Mission Area
Copyright © 2008 Cameron Marschall









